Skip to content

Cart

Your cart is empty

Continue shopping

Featured products

Repair Leave-in ConditionerRepair Leave-in Conditioner
Curl ConditionerCurl Conditioner
Sale price68 kr
Curl CreamCurl Cream
Sale price68 kr
Curl MasqueCurl Masque
Sale price68 kr
Curl ShampooCurl Shampoo
Sale price68 kr
Dry Heat ProtectionDry Heat Protection
Sale price72 kr
Dry Volume SprayDry Volume Spray
Sale price72 kr
Heat Protection SprayHeat Protection Spray
Sale price38 kr

All products

Discover effortless, professional-quality haircare made in Sweden. By Veira offers a complete range of vegan, sulfate- & paraben-free products designed for every hair type and concern — from repairing and hydrating treatments to volume-boosting, curl-defining, and scalp-soothing care. Each formula is enriched with active ingredients like Pro-Vitamin B5, Peptides, Biotin, and natural oils to deliver salon-level results at an accessible price point.
All products are color-preserving, cruelty-free, and produced in our own solar-powered factory in southern Sweden — for hair that looks good, feels good, and does good.

37 products

Heat Protection Spray 150 MLHeat Protection Spray 150 ML
Repair ShampooRepair Shampoo
Sale price68 kr
Repair ConditionerRepair Conditioner
Sale price68 kr
Silver ShampooSilver Shampoo
Sale price68 kr
Silver MasqueSilver Masque
Sale price84 kr
Silver Conditioner
Sale price68 kr
Curl ConditionerCurl Conditioner
Sale price68 kr
Curl ShampooCurl Shampoo
Sale price68 kr
Curl CreamCurl Cream
Sale price68 kr
Salt SpraySalt Spray
Sale price68 kr
Volume ShampooVolume Shampoo
Sale price68 kr
Volume ConditionerVolume Conditioner
Sale price68 kr
TRAVEL SIZERepair Conditioner 100 ml
Sale price36 kr
NewPro Growth SerumPro Growth Serum
Sale price109 kr
newMiracle Hair OilMiracle Hair Oil
Sale price109 kr
NewDetox ShampooDetox Shampoo
Sale price84 kr
NewScalp Care ScrubScalp Care Scrub
Sale price109 kr
TRAVEL SIZESilver Shampoo 100 MLSilver Shampoo 100 ML
Sale price36 kr
Silver Leave-in treatmentSilver Leave-in treatment
Sale price68 kr
Silver Conditioner 100 MLSilver Conditioner 100 ML
Sale price36 kr
NewScalp Care ShampooScalp Care Shampoo
Sale price84 kr
NewScalp Care MasqueScalp Care Masque
Sale price84 kr
NewScalp Care ConditionerScalp Care Conditioner
Sale price84 kr
TRAVEL SIZERepair Shampoo 100 ml
Sale price36 kr
Repair SerumRepair Serum
Sale price80 kr
Repair Masque 75 mlRepair Masque 75 ml
Sale price36 kr
TRAVEL SIZERepair Masque
Sale price68 kr
Moisture ShampooMoisture Shampoo
Sale price68 kr
Moisture MasqueMoisture Masque
Sale price68 kr
Moisture CreamMoisture Cream
Sale price68 kr
Moisture ConditionerMoisture Conditioner
Sale price68 kr
Travel sizeHeat Protection SprayHeat Protection Spray
Sale price38 kr
NEWDry Volume SprayDry Volume Spray
Sale price72 kr
NEWDry ShampooDry Shampoo
Sale price72 kr
NEWDry Heat ProtectionDry Heat Protection
Sale price72 kr
Curl MasqueCurl Masque
Sale price68 kr

Filters

Sort by
Filter by concern
Filter by functionality
We're here to help

Frequently asked questions

What hair products do I actually need?

A core
hair routine includes a shampoo, a conditioner, a weekly masque, a leave-in
or heat protectant, and a styling product. Add targeted treatments — scalp
serum, hair oil, bond-builder — based on your specific concerns.

How do I build a hair care routine?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

Which hair products work best together?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

In what order should I apply hair products?

Apply in
this order: shampoo, conditioner or masque (rinse), leave-in, heat
protectant, styling cream or mousse, gel if used, then a finishing oil or
serum. Work from lightest to heaviest and from wet-hair products to dry.