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Featured products

Repair Leave-in ConditionerRepair Leave-in Conditioner
Curl ConditionerCurl Conditioner
Sale price68 kr
Curl CreamCurl Cream
Sale price68 kr
Curl MasqueCurl Masque
Sale price68 kr
Curl ShampooCurl Shampoo
Sale price68 kr
Dry Heat ProtectionDry Heat Protection
Sale price72 kr
Dry Volume SprayDry Volume Spray
Sale price72 kr
Heat Protection SprayHeat Protection Spray
Sale price38 kr

Silver

Keep your blonde, bleached, or grey hair bright and beautifully cool with By Veira’s Silver Collection. Formulated with violet pigments, these color-preserving, sulfate-free products neutralize unwanted yellow and brassy tones while keeping the hair soft, smooth, and radiant. Each formula gently cleanses and hydrates, restoring the clean, salon-fresh tone that lasts wash after wash.
Vegan, sulfate-free & made in Sweden.

6 products

Silver ShampooSilver Shampoo
Sale price68 kr
Silver Conditioner
Sale price68 kr
Silver MasqueSilver Masque
Sale price84 kr
Silver Leave-in treatmentSilver Leave-in treatment
Sale price68 kr
Silver Conditioner 100 MLSilver Conditioner 100 ML
Sale price36 kr
TRAVEL SIZESilver Shampoo 100 MLSilver Shampoo 100 ML
Sale price36 kr

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Frequently asked questions

How do I keep silver hair looking bright?

Keep silver hair vibrant with a weekly purple or silver toning shampoo, a hydrating conditioner, and a UV-protecting leave-in. Limit heat styling, use a shower filter for hard water, and refresh tone with a demi-permanent gloss every 6–8 weeks.

What's the best shampoo for silver or gray hair?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

Why does my silver hair turn yellow?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

Can I dye my hair silver at home?

Dyeing hair silver usually requires bleaching to a pale yellow level, then toning with a silver or violet toner. At-home silver color works on already-blonde hair, but starting from darker bases is best left to a professional colorist.

Is silver hair harder to care for?

Silver hair needs a little extra attention: tone regularly to prevent yellowing, hydrate deeply because gray strands are often drier, protect from UV, and minimize heat. With the right routine, silver hair is just as healthy as any other shade.