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Featured products

Repair Leave-in ConditionerRepair Leave-in Conditioner
Curl ConditionerCurl Conditioner
Sale price68 kr
Curl CreamCurl Cream
Sale price68 kr
Curl MasqueCurl Masque
Sale price68 kr
Curl ShampooCurl Shampoo
Sale price68 kr
Dry Heat ProtectionDry Heat Protection
Sale price72 kr
Dry Volume SprayDry Volume Spray
Sale price72 kr
Heat Protection SprayHeat Protection Spray
Sale price38 kr

Brassy tones

Keep your blonde, bleached, or grey hair bright and cool with By Veira’s Silver Collection. Infused with violet pigments, it neutralizes yellow and brassy tones while maintaining softness and shine. The gentle, color-preserving formulas leave hair luminous, smooth, and perfectly toned.
Best for: blonde, bleached, or grey hair.

7 products

Silver MasqueSilver Masque
Sale price84 kr
Silver ShampooSilver Shampoo
Sale price68 kr
Silver Conditioner
Sale price68 kr
newMiracle Hair OilMiracle Hair Oil
Sale price109 kr
Silver Leave-in treatmentSilver Leave-in treatment
Sale price68 kr
TRAVEL SIZESilver Shampoo 100 MLSilver Shampoo 100 ML
Sale price36 kr
Silver Conditioner 100 MLSilver Conditioner 100 ML
Sale price36 kr

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Frequently asked questions

How do I get rid of brassy tones in my hair?

Remove brassy tones with a purple or blue toning shampoo. Use once or twice a week, leave on 3–5 minutes, and rinse. For deeper correction, a salon toning gloss neutralizes warmth for 4–6 weeks.

What causes brassy hair?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

How often should I use purple shampoo?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

What's the difference between blue and purple shampoo?

Purple shampoo neutralizes yellow tones in blonde, bleached, and gray hair. Blue shampoo neutralizes orange tones in brunette, light brown, and balayage hair. Choose based on the unwanted undertone you want to cancel.

How can I prevent brassy tones long-term?

Prevent brassiness with a color-safe sulfate-free shampoo, weekly toning treatments, a UV-protecting leave-in, and a shower filter to reduce hard-water minerals. Book a gloss every 6–8 weeks to maintain cool tone.