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Featured products

Repair Leave-in ConditionerRepair Leave-in Conditioner
Curl ConditionerCurl Conditioner
Sale price68 kr
Curl CreamCurl Cream
Sale price68 kr
Curl MasqueCurl Masque
Sale price68 kr
Curl ShampooCurl Shampoo
Sale price68 kr
Dry Heat ProtectionDry Heat Protection
Sale price72 kr
Dry Volume SprayDry Volume Spray
Sale price72 kr
Heat Protection SprayHeat Protection Spray
Sale price38 kr

All products

Discover effortless, professional-quality haircare made in Sweden. By Veira offers a complete range of vegan, sulfate- & paraben-free products designed for every hair type and concern — from repairing and hydrating treatments to volume-boosting, curl-defining, and scalp-soothing care. Each formula is enriched with active ingredients like Pro-Vitamin B5, Peptides, Biotin, and natural oils to deliver salon-level results at an accessible price point.
All products are color-preserving, cruelty-free, and produced in our own solar-powered factory in southern Sweden — for hair that looks good, feels good, and does good.

37 products

Repair Leave-in ConditionerRepair Leave-in Conditioner

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Frequently asked questions

What hair products do I actually need?

A core
hair routine includes a shampoo, a conditioner, a weekly masque, a leave-in
or heat protectant, and a styling product. Add targeted treatments — scalp
serum, hair oil, bond-builder — based on your specific concerns.

How do I build a hair care routine?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

Which hair products work best together?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

In what order should I apply hair products?

Apply in
this order: shampoo, conditioner or masque (rinse), leave-in, heat
protectant, styling cream or mousse, gel if used, then a finishing oil or
serum. Work from lightest to heaviest and from wet-hair products to dry.