All products

Discover effortless, professional-quality haircare made in Sweden. By Veira offers a complete range of vegan, sulfate- & paraben-free products designed for every hair type and concern — from repairing and hydrating treatments to volume-boosting, curl-defining, and scalp-soothing care. Each formula is enriched with active ingredients like Pro-Vitamin B5, Peptides, Biotin, and natural oils to deliver salon-level results at an accessible price point.
All products are color-preserving, cruelty-free, and produced in our own solar-powered factory in southern Sweden — for hair that looks good, feels good, and does good.