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All Shampoo Conditioner Cream Masque Heatprotection Serum Styling Hair Oil

Featured products

Repair Leave-in Conditioner

Repair Leave-in Conditioner

Repair Leave-in Conditioner

80 kr

Curl Conditioner

Curl Conditioner

Curl Conditioner

68 kr

Curl Cream

Curl Cream

Curl Cream

68 kr

Curl Masque

Curl Masque

Curl Masque

68 kr

Curl Shampoo

Curl Shampoo

Curl Shampoo

68 kr

Dry Heat Protection

Dry Heat Protection

Dry Heat Protection

72 kr

Dry Volume Spray

Dry Volume Spray

Dry Volume Spray

72 kr

Heat Protection Spray

Heat Protection Spray

Heat Protection Spray

38 kr

Repair Serum

Repair Serum

Repair Serum

80 kr

We're here to help

Frequently asked questions

What is a hair serum and what does it do?

A hair serum is a lightweight leave-in product that coats the hair shaft to smooth frizz, add shine, and protect against heat and humidity. Unlike oils, most serums sit on the cuticle surface rather than penetrating, so they deliver instant polish and slip.

How do I apply hair serum?

While no shampoo can fully reverse damage, the right formula can significantly improve hair condition. By Veira shampoo helps strengthen the hair fiber, reduce breakage, and improve shine with consistent use.

Should I use hair serum on wet or dry hair?

Hair often feels dry due to harsh sulfates that strip natural oils. Switching to a sulfate-free shampoo like By Veira helps maintain hydration and prevents that tight, dry feeling after washing.

Can I use hair serum every day?

Yes, most lightweight hair serums are safe for daily use. Heavier silicone- or oil-based formulas can build up if used every day — alternate application or use a clarifying shampoo weekly to keep hair fresh and buoyant.

What's the difference between hair serum and hair oil?

Hair serum is typically silicone-based and sits on the surface for smoothness and shine. Hair oil penetrates or coats the cuticle to nourish and lock in moisture. Many routines combine both: oil for nourishment, serum for finish and frizz control.

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